The search for authenticity Essay Example | Topics and Well Written Essays - 2500 words

The search for authenticity - Essay Example In this respect, humans have the capacity to make sense out of the world and out of situations, and through making such sense, they are able to act on their own in different circumstances and situations, if they refuse to be drawn to the usual cultural and social standards and norms that the society has established as the standardized ways of responding to circumstances. Authenticity presents the sense of being practical in addressing matters that are likely to arouse great anxiety, within the abilities of humans, and without having to depend on the spirituality or on the help that might come from outside of the man (Heidegger, 3). The social norms and cultural standards that have been established by the society have made everything in life like just a cycle of regurgitating what others have done in the past. In this sense, there lacks the difference between the current man and the ancient men, because the current man just follows some standardized norms that the society established culturally centuries ago, a concept that Martin Heidegger refers to as unauthenticity (Heidegger, 7). This has been the essence of the reference of human beings as ‘Dasein’, which has just to do with being there (Heidegger, 14). According to Martin Heidegger, humans have existed in the world more or less as a matter of being there, without doing things differently according to their own human capacities, and without depending on external forces (Polt, 54). Humans are born in the world of conformity, where everything that we say, think, believe or act has been done before by the generations that were before us (Heidegger, 22). Human beings pursue the issues they perceive to be worth of their time and effort in a manner that has already been done before, such that the life of one human can be likened to that of the other, since the past

Solutions for Stay at home fathers and mothers from a marketing Essay

Solutions for Stay at home fathers and mothers from a marketing perspective - Essay Example most people become stay at home mums and dads not out of their will but as victims of circumstances, they tend to become highly depressed and lonely with this new trend of role. It is not surprising therefore that latest reports show high rates of cases of heart diseases (Watkins and Mohr, 2001). But as long as the cause of most cases of stay at home fathers and mothers is as a result of economic factors, marketing philosophies, which are directly related to economics could be used to salvage the problem. Two of these are discussed below. Support network is an important marketing perspective that can be used to address one of the issues commonly faced by stay at home fathers and mothers, which is the problem of dilemma between traditional and untraditional gender stereotypes. Especially for stay at home fathers who function in backgrounds where much premium is placed on traditional roles of husbands and wives, they often become confused as to roles they have to take up and those they have to abandon as they stay at home. But should these people use the marketing strategy of support network, which deals with the setting up of connections and networks with people who are involved in similar trades, they would be presented with the opportunity of learning from one another, how they cope with their individual dilemmas and the eventual decisions they take to come out of these dilemmas. Then also, the support network can help them in learning new strategies of generally overcoming their weaknesses and threats and turning t hese into strengths and opportunities, just as it happens in SWOT analysis (Wheatley, 2007). Another marketing perspective from which these confused and isolated stay at home mothers and stay at home fathers can have solutions to their problem has to do with packaging. In marketing, packaging is often used to describe the medium through which the product is conveyed to the consumer (Flick, 2008). In the present circumstance, packaging can be used the